A Behavioural Brand Evaluation Typology to Measure Brand Performance over Time
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2015
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v10n10p26